The Story Behind Good to Know
National Advertising Campaign
In 2014 Berkshire Hathaway HomeServices launched its ongoing National Advertising Campaign, Good to Know. The campaign was founded on the simple truth that the more you know when buying or selling a home, the better.
A Campaign Founded in Truth
It’s no secret the housing market can be intimidating. That’s why:
- It’s good to know our knowledgeable sales professionals and brokers are working for you.
- It’s good to know the true opportunities and pitfalls before you buy or sell.
- It’s good to know a network of resources and tools are at your disposal.
- It’s good to know the most respected name in business stands behind ours.
It’s good to know Berkshire Hathaway HomeServices. And We’re Not The Only Ones Who Think So…In 2014 Berkshire Hathaway HomeServices was named Harris Poll EquiTrend’s* Real Estate Brand of the Year and awarded a Gold Stevie® for Startup of the Year in the 2014 American Business Awards™. Berkshire Hathaway HomeServices was again named Harris Poll EquiTrend's Real Estate Brand of the Year for a second time in 2018, and also named Most Trusted Real Estate Brand, this after being ranked #1 in customer satisfaction for repeat home sellers in the 2017 J.D. Power Home Buyer/Seller Satisfaction Survey.
From the first brand TV spot to Print Ads in national publications like the Wall Street Journal, Berkshire Hathaway HomeServices supports the Good to Know.™ campaign on a national scale.
- TV Commercials air on national cable television channels
- Print runs in major publications
- Digital advertising
- Social Media campaigns
The Television Campaign, Good to know.
The initial Good to Know.™ campaign introduced the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.
The 2015 follow-up, "Calls"
The 2015 Berkshire Hathaway HomeServices television commercial reinforced our message as identified in brand research: experienced, trustworthy, honest/straightforward, intelligent and forward thinking. The spot, entitled Calls, focused on that very emotional feeling a seller experiences when they get “the call” from their real estate agent letting them know their house has sold. And who better to help you with making that phone ring than a Berkshire Hathaway HomeServices agent.
The 2016 campaign, "Moving"
Buying or selling a home is an emotional experience and people need an expert to partner with them and provide advice on the smartest moves possible. Our 2016 ad campaign called “Moving” acknowledged just that, and showed that a Berkshire Hathaway HomeServices sales professional is the stability people need in a world that never stops moving. Our brand TV spot showed a series of life events that demonstrate that life is in constant motion — both literally and figuratively — and it showed that our agents are solid partners and grounding forces when buying or selling homes.
Reinforcing the message with the 2017 campaign, "Place"
In 2017 the Berkshire Hathaway HomeServices TV campaign featured a poignant television spot that never mentions “home” but instead allows you to feel the importance of home. The spot, titled “Place,” includes vignettes of people both home and away acknowledging that there is truly no place like home. It wraps up with a nod to the agents of Berkshire Hathaway HomeServices who have the expertise and knowledge to help everyone reach this special place.
2018, The message evolves…
The 2018 Berkshire Hathaway HomeServices #GoodToAsk campaign celebrates the questions that move us, inspiring potential buyers and sellers to move from “making do” to “making it happen.” Cinematic videos showcase the positive emotional transformation undergone by buyers and sellers at various life stages, thanks to the guidance of Berkshire Hathaway HomeServices agents.